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About Us

Leflar Bros aims to be a positive force in the strength sports community. Our goal is to help grow the sport by directly supporting three pillars to promote improvement and growth:

PILLAR 1. ATHLETE – Improve the athlete at the individual level with direct sponsorship. This allows the athlete to focus on purpose driven training and not the cost of training and competing. A focused athlete raises the performance quality of the sport improving, not only, the caliber of competition, but draw to viewership.

PILLAR 2. COMPETITION – Improve competitions at local, state, and national level with direct sponsorship. This allows meet directors to host meets of excellence and, in some cases, with cash prizes. A professionally run meet with the highest standards attracts the best competition which produces the most exciting experience for the athlete and audience. Cash prizes amplify the effect.

PILLAR 3. MEDIA – Improve the quality of media with direct sponsorship. Media helps draw attention to a sport while engaging and educating the audience. An engaged and educated audience improves the culture of a sport, providing it direct attention and feedback which raises its overall quality. Quality media fuels stimulation, debate, and interest in a sport from within and without and is a must for growth.